The incredible berry contains a protein that turns sour into sweet. Place it on your tongue and let it dissolve. Vipps tastes the sourest lemon like the sweetest orange.

Is it any wonder that we have worked for seven years to make this experience available to Norwegian tongues? We are proud to finally be able to offer Miracle Berries to you.

Is a (in-country) life at all complete without having experienced the incredible berry that turns everything sour into sweet? We leave the answer up in the air. Or remain on the tip of the tongue.

On your tongue you have taste buds with several different types of receptors. They help us distinguish between sweet, sour, bitter, salty and umami.

The protein responsible for the effect of miracle berries is called miraculin . It attaches to the receptors on the tongue, almost like a key in a keyhole. and the "keys" from the miracle berries fit best in the sweet receptors. When the miraculin is then exposed to acids, i.e. low pH, the key is turned. Then the sweet receptors fire signals to your brain, which thinks your tongue is bathing in sugar.

It's a wonderfully quirky and whimsical experience!